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RETAIL & MALLS

Simmons — The Gardens

The comfort of a considered setting.

Simmons — The Gardens — project photograph 1
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A retail interior for Simmons that brings the language of hospitality into the experience of choosing a bed.

An environment for comfort

Warm finishes and softly articulated display settings frame the beds as part of an interior rather than as isolated products.

From store to shared language

The corporate profile places the store within DMZ’s wider work on Simmons’ Southeast Asian design handbook, connecting a local interior with a repeatable brand approach.

Design context: DMZ company profiles, Editions 1 and 2 (2025). Completed-project photographs supplied by DMZ, September 2026.

Completed showroom with curved display islands, bed settings and layered ceiling lighting.
Completed showroom with curved display islands, bed settings and layered ceiling lighting.
Mattress materials and pocketed-coil technology presented at the product discovery counter.
Mattress materials and pocketed-coil technology presented at the product discovery counter.
Illuminated circular feature displaying Simmons pocketed-coil technology.
Illuminated circular feature displaying Simmons pocketed-coil technology.
BEHIND THE PROJECT

From thinking to detail.

Our design processMaterials & sustainabilityRetail & malls expertise

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